"Henna" is a Moroccan enterprise specializing in the manufacturing of premium-grade henna for hair embellishment and coloring. 

This branding endeavor is noncommercial in nature; it constitutes a case study design undertaken to explore the conceptualization of "Henna" as a luxury brand catering to an affluent clientele. The chosen nomenclature for the brand is derived from the product itself. It is important to note that this brand deviates from the conventional market positioning of henna-based products, as it is strategically positioned as a luxury entity aimed at discerning individuals with significant financial means. The essence of this brand is not merely about the acquisition of a product; rather, it is centered around the purchase of an intangible sense of opulence and refinement. The target audience comprises individuals who seek to invest not just in a product, but in the experiential facets associated with luxury and elegance.

ZakriStudio

Designer: Zakaria SASSI

Photography: Unsplash, Pexels

thank you for Ayoub Ellaouzy that inspire me to create these designs.